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Why Choose Juicing

why hurom visual video thumbnail why hurom visual video thumbnail

Why Hurom

What kind of juice are
you drinking?

Even with the same ingredients, the texture and nutritional value vary depending on how they are prepared. In the end, the process defines the result.

Two glasses of tomato juice side-by-side: the left glass displays significant separation into layers, while the right glass shows stable, uniform, and richly colored juice from a Hurom slow juicer.

*Results may vary depending on ingredients used and preparation time.

A comparison showing a whole red tomato and two microscopic views of its cellular structure. The first view shows 'Fresh tomato cellular structure,' and the second shows 'Hurom juice cellular structure,' demonstrating that Hurom's juicing method keeps the cells intact. Closer to Nature What kind of juice most closely resembles the cellular structure of a fresh tomato? Hurom makes it easy to enjoy juice that stays closer to the natural integrity of ingredients. Fresh tomato cellular structure Intact cell wall Nutrients are contained within intact cells. High-speed blending method Violent blades and frictional heat break down cell walls leading to oxidation and nutrient loss. Structural breakdown due to damaged cell walls Cloudy color and separation Nutrient loss due to oxidation Hurom slow squeeze method A screw gently presses the ingredients to minimize heat generation, helping preserve nutrients in their natural state. Preserves natural color of fruits and vegetables Keeps cell structure almost entirely intact Retains nutrients by minimizing oxidation High-speed blended juice cell structure Hurom slow-squeezed juice cell structure Nutrients are contained within intact cells. Nutrients are contained within intact cells. * Source: Adapted from Kim et al., Food Sci. Biotechnol. 24(1):61-66 (2015).

THE JUICING METHOD CLOSEST TO NATURE

Slow Squeeze Technology

A technology that gently presses ingredients slowly and at low heat, to minimize nutrient loss and preserve the natural flavor, color, and nutritional value of fruit and vegetables

Progressive Pressing

As the space between the screw and strainer gradually narrows, pressure increases progressively throughout the extraction process. This gentle pressing force carefully squeezes fruits and vegetables, helping release their natural components efficiently and consistently.

The Hurom juicing chamber cut open, showing the Ultem screw and two mesh strainers pressing kale as green juice runs out.

Low-Speed Rotation

The Ultem screw rotates at an optimized low speed to steadily crush and transport ingredients. By minimizing heat buildup and oxidation caused by excessive friction and air exposure, it helps preserve the natural flavor, color, and nutrients of the ingredients.

BEYOUND CLEAN, RAW CORE

Part of someone's morning routine, every single day

Raw Core juice is a globally loved juicing culture, using low-heat slow-juicing technology to preserve the rich nutrients and enzymes of three or more fresh fruits and vegetables.

Three influencer profiles with quotes. Jamie mentions craving more greens since drinking Raw Core juice. Stephanie highlights reaching for juice after workouts to increase veggie intake. Nancy emphasizes that her whole family, including her kids, now consumes far more fruits and vegetables thanks to juicing.

The world's first slow juicer

In 1993, we developed the world's first vertical slow juicer. Based on the principles of nutrient preservation, honed over 50 years of research, it minimizes heat and oxidation to capture the full natural flavors and nutrients of the ingredients.

A timeline of Hurom's history titled 'SINCE 1974: The world's first slow juicer.' It showcases key milestones: developing core technology in 1980, the world's first electric juice extractor patent in 1993, the first vertical slow juicer in 2005, the Inno Drum in 2018, and winning the King Sejong Award for the All-in-one multi-screw in 2023.

A legacy of global awards validates the true value of being 'the first'

Honoured with the world's top 3 international invention awards, the Kitchen Innovation Award for 9 consecutive years, and with South Korea's highest invention award. The list speaks for itself.

A collection of numerous global design and invention certificates spread across the floor. The heading reads 'A legacy of global awards validates the true value of being the first', mentioning top 3 international invention awards and the Kitchen Innovation Award for 9 consecutive years.

Achieved the Grand Slam at the world's top 3 invention exhibitions

  • Inventions Geneva Gold medal winner
  • INPEX Pittsburgh Gold medal winner
  • iENA Nuremberg Gold medal winner

INPEX, IENA, and Inventions Geneva are the world's most prestigious invention exhibitions, comprehensively assessing technological excellence and industrial value. By achieving the Grand Slam of the world's top 3 invention exhibitions, we've gained global recognition for the originality and technical value of our juicing technology.

Awarded at major international invention fairs

  • Moscow International Salon of Inventions Gold medal winner
  • ITEX Malaysia Gold medal winner
  • Taiwan Innotech Expo Gold medal winner
  • IPITEx Thailand Gold medal winner

Our slow squeeze technology continues to attract attention on the global stage, having won gold medals at the Moscow International Salon of Inventions in Russia, the Taiwan Innotech Expo (TIE), the International Invention, Innovation & Technology Exhibition (ITEX) in Malaysia, and the Thailand Inventors' Day (IPITEx).

9-time consecutive winner of the Kitchen Innovation Award, & Korea Patent Technology Awards' King Sejong Award winner

  • Korea Patent Technology Award, King Sejong Award winner
  • Kitchen Innovation Awards, winner for 9 consecutive years

The Kitchen Innovation Awards are the world's largest consumer goods innovation awards, verifying technological excellence and usability through expert and consumer evaluations. Hurom has been recognised for our user-centric technological innovation for the last nine years in a row.

The Korea Patent Technology Award is Korea's most prestigious patent award, evaluating technological achievement and commercial viability. Our Multi Screw has been recognised as an industrially competitive and innovative patented technology.

Winner of the world's top 3 design awards

  • Red Dot Design Award, 3-time winner in Product Design
  • iF Design Award, 5-time winner in Kitchen category
  • International Design Excellence Awards (IDEA) 2-time winner

iF, Red Dot, and IDEA are the world's most prestigious design awards, evaluating innovation, usability, aesthetics, and market potential against international standards. Hurom has been recognised for our global competitiveness, achieved through original ideas and ergonomic designs.

The juicer acclaimed by
international media

For Forbes in the US, to Haus & Garten in Germany, to BBC Good Food, Hurom juicers have been recognised as 'juicers you can trust'.

A collection of positive reviews from international media outlets titled 'The juicer acclaimed by international media.' It features logos and quotes from Forbes (USA), BBC Good Food (UK), Haus & Garten (Germany), Tom's Guide (UK), and JoongAng Daily (Korea), all praising Hurom juicers for their performance, design, and nutrient preservation.

Beyond products,
Hurom sets the standard

With over 10 million units sold worldwide, Hurom has become a global brand that has earned the trust of customers around the world.

Total Units Sold
12.77M+
Countries Sold In
88+
A promotional image featuring three Hurom juicers standing over the Earth in space. The text reads 'Beyond products, Hurom sets the standard,' highlighting that over 12.77 million units have been sold across 88+ countries worldwide.

The reason we use only premium materials

Because health is never a compromise

Designed robust and durable to maintain reliable performance even after 10 years of repeated use, this level of quality reveals its true value over time.

An infographic detailing Hurom's premium components: High-performance AC motor for long-term use, BPA-free Ecozen for safe food-contact parts, food & medical grade stainless steel (SUS) for corrosion resistance, and Ultem material used in aerospace and medicine for extreme strength and stability.

Quality assured by
global certification

Based on a quality inspection infrastructure certified by the global authority TÜV, we apply precision standards measured at units finer than a strand of hair. From initial design to inspection of every core component, every step is designed to ensure uncompromisingly quality.

Logo for TÜV Rheinland Genau. Richtig.
A series of four photos showing Hurom's rigorous quality control and manufacturing process. It features precision assembly, computerized inspection by a technician, and stress-testing of juicer components using advanced factory machinery.

Beyond kitchen appliances
We research natural nutrition

To deepen our understanding of the natural nutrition found within fruits and vegetables, we established our own Food and Nutrition Research Institute. Through our ongoing research into the nutritional content of raw ingredients and juice, and how different extraction techniques affect nutrients, we're seeking new ways to capture the full value of nature.

A collage of researchers in white lab coats conducting scientific experiments in a modern laboratory. The images show specialists analyzing juice samples, using pipettes and beakers with colorful liquids, and performing detailed nutritional research to ensure product quality.